MORE CONTENT!
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The One Customer
This chapter gives some great and even heart-warming examples of truly above and beyond customer service. One impressive example is that provided by a call service representative at…
4 min read
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Personality Matters
Traditional business has taught people to mask their personalities under the blanket known as ‘professionalism’. Jarvis argues against this notion, as expertise and skills can be replicated, while…
4 min read
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Determining the Right Mindset
During the 2008-2009 recession, the top 5 companies in the 1% for the Planet saw record sales years, while most other companies were losing money. In times of…
4 min read
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Growing a Company That Doesn’t Grow
Excessive and blind growth can contribute greatly to business failure. Growth must be balanced with meaningful, long-term strategies. “Growth-hacking” is a term coined to describe the exponential growth…
4 min read
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What’s Required to Lead
This chapter reviews who should lead a company of one (p. 45). The idea of a company of one can be implemented in an entrepreneurial sense, but also…
4 min read
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Staying Small as an End Goal
This chapter discusses the key concept involving one’s target market and the center point of any company, its customers. Jarvis states that “too often businesses forget about their…
4 min read