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This final chapter (aside from the Afterword) discusses Jarvis’ personal business story in how and what he had to go through in order to create his company of…
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Personal outreach, such as referring to a customer by their name or speaking to them directly can allow companies to use this personalized approach to their advantage. This…
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When following and adopting the company of one mindset and practices explaining in the previous reflections and in more reflections to come, it is important to note that…
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One statement that stood out within this chapter is that “a lot of people, especially creative people, look upon marketing in a negative way” (Jarvis, 156). I find…
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People typically view making sales and being a good salesperson as being pushy, building a good argument on why they should by from you, or even being somewhat…
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In this chapter Jarvis discusses the Need/Want model. This model recognizes growth based on realized profit, which is actual profit that has already been generated. The typical model…
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