My Publications

I currently have 14 research publications across multiple business journals and conferences.

• IGBR- Institute for Global Business Research
• AABRI- Academic and Business Research Institute International Conference
• Research in Business and Economics Journal

Personal Bibliography:

Journal Article

Lahm, R. J., Jr. & Duffield, M. R. (2024). How emerging technology trends may lead to impacts and opportunities for entrepreneurial start-ups Research in Business and Economics Journal, 16.

Conference Proceedings

Lahm, R. J., Jr. & Duffield, M. R. (2025). Merchandising for entrepreneurs: A cost-effective method to influence purchasers.  Proceedings of the Institute for Global Business Research (IGBR) International Conference, Nashville, TN, April 9-11, 2025. Lahm, R. J., Jr. Duffield, M. R. & Perry, L. G. (2025). Entrepreneurial resilience in an era of economic uncertainty: Inflation, debt, and small business dynamics.  Proceedings of the Institute for Global Business Research (IGBR) International Conference, Nashville, TN, April 9-11, 2025. Lahm, R. J., Jr. Duffield, M. R. & Perry, L. G. (Proceedings forthcoming). Consumers and small businesses may anticipate significantly changed economic conditions.  Proceedings of the Appalachian Research in Business Symposium (ARBS), sponsored by Marshall University, Huntington, WV, March 27-28, 2025. Lahm, R. J., Jr. Duffield, M. R. & Perry, L. G. (2025). New economic conditions are arising for consumers and small businesses, but what will they be? Proceedings of the Academic and Business Research Institute (AABRI), San Antonio, TX, March 20-22, 2025. * Lahm, R. J., Jr. & Perry, L. G. & Duffield, M. R.  (2025).  [ Research Paper Lightning Talks Presentation]Emergent patterns as U.S. small businesses and consumers anticipate a changing economy.  United States Association for Small Business and Entrepreneurship (USASBE), February 12-15, 2025. Lahm, R. J., Jr. & Duffield, M. R. (2024). Arising A.I. – driven opportunities for short-term rental industry entrepreneurs.  Proceedings of the Institute for Global Business Research (IGBR) International Conference, July 24-31, 2024. Duffield, M. R., Lahm, R. J., Jr. & Rokni, K. (2024).  Short-term rental opportunities for entrepreneurial start-ups. Proceedings of the Institute for Global Business Research (IGBR) International Conference, April 10-12, 2024. Lahm, R. J., Jr. & Duffield, M. R. (2024). Technology trends with possible impacts and opportunities for entrepreneurial start-ups. Proceedings of the Academic and Business Research Institute International Conference (AABRI), Savannah, GA, March 4-6, 2024.Duffield, M. R. & Lahm, R. J., Jr. (2023).  Zero to One – Notes on startups, or how to build the future: A review essay. Proceedings of the Institute for Global Business Research (IGBR) International Conference, April 19-21, 2023. Lahm, R. J., Jr. & Duffield, M. R. (2023).  Innovation strategies: New product development (NPD) methods for entrepreneurial start-ups.  Proceedings of the Institute for Global Business Research (IGBR) International Conference, April 19-21, 2023. *Presentation without proceedings.

Awards

Lahm, R. J., Jr. & Duffield, M. R. (2025).  Merchandising for entrepreneurs: A cost-effective method to influence purchasers. Distinguished Research Award.Institute for Global Business Research (IGBR), April 9-11, 2025.

Duffield, M. R., Lahm, R. J., Jr. & Rokni, K. (2024).  An exploration of short-term hospitality rentals business considerations for entrepreneurial start-ups. Distinguished Research Award. Institute for Global Business Research (IGBR), April 10-12, 2024.

Lahm, R. J., Jr. & Duffield, M. R. (2023).  Rising innovation trends with implications for entrepreneurial start-ups.  Distinguished Research Award.  Institute for Global Business Research (IGBR), April 19-21, 2023.