The book read/analyzed in application to ALL reflection posts:
Jarvis, P. (2020). Company of One: Why Staying Small Is the Next Big Thing for Business. Houghton Mifflin Harcourt Publishing Company.
Prologue References:
Holst, K., & Ferguson, D. (2020). Start within : how to sell your idea, overcome roadblocks, and love your job. Baring Street Llc.
Thiel, P., & Masters, B. (2014). Zero to One: Notes on startups, or How to Build the Future. Virgin Books, Cop.
Horowitz, B. (2014). The hard thing about hard things : building a business when there are no easy answers. Harpercollins Publishers ; New York, Ny.
Keller, G., Jenks, D., & Papasan, J. (2004). The millionaire real estate agent : it’s not about the money /. Chicago, Ill. Mcgraw Hill, C.
Chapter 1 Reflection References:
Council, Y. E. (n.d.). Council Post: How To Identify And Overcome Entrepreneurial Burnout. Forbes. Retrieved June 17, 2024, from https://www.forbes.com/sites/theyec/2020/01/07/how-to-identify-and-overcome-entrepreneurial-burnout/
Peek, S. (2023, March 23). Do Results-Only Workplaces Really Work? Business.com. https://www.business.com/articles/do-results-only-workplaces-really-work/
Chapter 2 Reflection References:
see primary book citation above
Chapter 3 Reflection References:
Gomez, T. (2023, October 26). Kids autonomy: How to let them (safely) make their own choices. The House of Wellness. https://www.houseofwellness.com.au/wellbeing/relationships/kids-autonomy#:~:text=Psychologist%20and%20Hopscotch%20and%20Harmony%20director%20Jessica%20Cleary
Caprelli, L. (3 C.E.). Council Post: Understanding Extroverted And Introverted Personalities In The Workplace. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/28/understanding-extroverted-and-introverted-personalities-in-the-workplace/
Chapter 4 Reflection References:
Bondarenko, P. (2024). Enron Scandal. In Encyclopædia Britannica. https://www.britannica.com/event/Enron-scandal
Chapter 5 Reflection References:
Wilson, V. (2020, October 13). Passion vs Purpose: What’s The Difference? Exceptional Futures. https://www.exceptionalfutures.com/passion-vs-purpose/
Chapter 6 Reflection References:
Strom, S. (2014, November 10). Hellmann’s Maker Sues Company Over Its Just Mayo Substitute Mayonnaise. The New York Times. https://www.nytimes.com/2014/11/11/business/unilever-sues-a-start-up-over-mayonnaise-like-product.html
Axworthy, N. (2021, August 6). Make Room in Your Fridge, Canada: Hellmann’s Just Launched Vegan Bacon Mayo. VegNews.com. https://vegnews.com/make-room-in-your-fridge-hellmann-s-just-launched-vegan-bacon-mayo
Iveta. (2017, December 21). 32 Hilarious Twitter Roasts By Wendy’s That Will Make You Think Twice Before Posting. Bored Panda. https://www.boredpanda.com/funny-wendy-tweets-jokes/
Chapter 7 Reflection References:
Schwarz, R. (2020, September 8). Council Post: The Power Word-Of-Mouth Has In Marketing, And How To Cultivate It. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2020/09/08/the-power-word-of-mouth-has-in-marketing-and-how-to-cultivate-it/
Campaign. (2018, June 21). Plucky PR counters chicken FCK-up. Www.campaignlive.com. https://www.campaignlive.com/article/plucky-pr-counters-chicken-fck-up/1485750
Chapter 8 Reflection References:
NEED/WANT – A family of brands. (n.d.). Www.needwant.com. Retrieved June 17, 2024, from https://www.needwant.com/
Chapter 9 Reflection References:
Fuller, R. (2014, August 20). 3 Behaviors That Drive Successful Salespeople. Harvard Business Review. https://hbr.org/2014/08/3-behaviors-that-drive-successful-salespeople
Cleverism. (2021, March 10). How to Educate Customers on Your Products (and Sell More). Cleverism. https://www.cleverism.com/how-to-educate-customers-on-your-products-and-sell-more/#:~:text=Here%E2%80%99s%20why%20you%20need%20to%20invest%20in%20customer
Chapter 10 Reflection References:
Hayes, A. (2022, December 22). How the Click-Through Rate (CTR) Works. Investopedia. https://www.investopedia.com/terms/c/clickthroughrates.asp
Chapter 11 Reflection References:
Harrop, C. (2018, October 8). Test of time: Harvard study reveals how CEOs spend their days, on and off work. Www.mgma.com. https://www.mgma.com/articles/test-of-time-harvard-study-reveals-how-ceos-spend-their-days-on-and-off-work
Chapter 12 Reflection References:
Shivkumar, M. (2023, December 28). How To Measure Customer Loyalty: 9 Important Metrics. CleverTap. https://clevertap.com/blog/how-to-measure-customer-loyalty/
Morgan, B. (2019, September 24). 50 Stats That Prove The Value Of Customer Experience. Forbes. https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/
Inam, H. (2018, November 5). Five Practices To Build Authentic Relationships At Work. Forbes. https://www.forbes.com/sites/hennainam/2018/11/05/five-practices-to-build-authentic-relationships-at-work/
Chapter 13 Reflection References:
Cleverism. (2021, March 10). How to Educate Customers on Your Products (and Sell More). Cleverism. https://www.cleverism.com/how-to-educate-customers-on-your-products-and-sell-more/#:~:text=Here%E2%80%99s%20why%20you%20need%20to%20invest%20in%20customer
Afterword References:
see primary book citation above